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November 18-20, 2008
Featured Work: Office Depot – Green Build 2008
“Thank you all very much for the incredible work you did for Office Depot at Green Build. The Networking Garden was a total hit. We have rewritten the standard.
The very complex logistics were handled professionally, proactively and with a solution orientation. The interactive screen for the contest was amazing and worked flawlessly. The booth set up was great. Our efforts at Green Build will deliver substantial returns to Office Depot – and your work contributed in a major way. Thank you very much.”
Yalmaz Siddiqui
Director, Environmental Strategy
Office Depot
Overview
Office Depot, a leading global provider of office products and platinum sponsor at Green Build 2008, partnered with Display America to help launch their new exciting “Greener Office” and 5th annual Green Book at their Networking Garden 20×30 peninsula. The Green Book is one of many channels through which Office Depot sells green products to its customers. It includes more than 5,000 products with environmental benefits in addition to more than 10 pages of editorial content providing tips and tools to create a greener office. Display America created a functional and intimate environment, which allowed customers to interact with the brand and its products. Office Depot drew interested crowds every day and introduced attendees to the unique Leadership in Energy and Environmental Design (LEED) credit tool.
Objectives
- Create a dynamic and functional environment where visitors are able to engage and interact with Office Depot
- Design an exhibit that is captivating and includes sustainable exhibit components
- Showcase the Greener Office by designing operational spaces for attendees to check email, print documents and participate in promotional sweepstakes
Solutions
- Display America designers developed a vibrant technologically enhanced exhibit, using the new exciting HP Touch Smart PC’s and virtual kiosks to interact with the brand and its products
- The custom exhibit rental properties consisted of recycled aluminum extrusions, low voltage LED lighting, lightweight fabric graphics, bamboo flooring and 3Form textile panels to comply with the sustainable efforts of a Greener Office.
- Relaxed environment created a casual, non-threatening experience for guests.
- Offices were designed with functional printers, desktop computers and stocked office supplies for guests to utilize for their personal or business needs.
Results
- Tremendous brand awareness of “Greener Office” products
- Received phenomenal reviews and feedback of new LEED credit tool
- Reinforced perception of global supplier of office products and services
- 15,000 Green Books delivered
- Large amount of press coverage
- Measurable and quantitative data obtained through interactive kiosks and lead retrieval program
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