Training and Education
We make it easy for you to get started
New to the trade-show circuit?
As part of our ongoing commitment to helping our clients maximize their trade show budgets, we offer educational information in various forms on topics to help you get the most out of your trade show marketing – before, during and after exhibitions and events.
Trade Shows can build your business many times over, if you know the right approach.We will teach you what works, what saves money and how to attract the customers you want, without expensive trial and error. Learn strategic approaches for attracting your target prospects; how to set relevant show objectives & develop a strategy for achieving them, produce dynamic booth graphics with targeted messaging, train your booth staff how to properly engage, qualify & close with prospects in minutes, create an effective lead handling/follow up process.
Staff and Online training at your fingertips
We offer webcasts that help train your company’s professionals on how to prepare for a show, how to get the most out of your event space, and how to follow-up with newly-created leads.
We also offer training to transform all of your employees into trade-show experts. Sign your associates up for our next training session to become Certified Trade Show Marketers (CTSM). Through a series of seminars, Display America can train your small business staff to make the most out of their face time with your company’s target audience as booth staff.
